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Stone and wood grain SPC flooring is the first design decision most commercial buyers face when they want a floor that “speaks” to customers. One pattern whispers warmth; the other shouts sleek modernity. Here’s a simple guide to help you pick the right grain for offices, hotels, restaurants, and retail chains—without second-guessing your brand image.
1. Warmth vs Coolness
Wood grain brings a cozy, homelike feel—perfect for cafés, boutique hotels, and co-working spaces where you want people to linger. Stone grain delivers a crisp, clean vibe that suits high-end offices, tech showrooms, and airport lounges.
2. Maintenance Mood
Wood hides small scuffs and daily dust, so it looks cleaner between scheduled cleans. Stone grain shows less foot-marking in wet zones like hotel lobbies or pool decks—one sweep keeps it photo-ready.
3. Lighting Logic
Under warm LED lights, wood grain looks richer; under cool white or skylight, stone grain appears cleaner. Bring your actual light sample to the showroom—what you see is what your client will feel.
4. Brand Matching
Coffee shops and childcare centers lean toward oak or walnut tones. Law firms and car showrooms often choose marble or concrete looks. When in doubt, order one square metre of each grain and lay them side-by-side under your venue lighting.
5. Acoustic & Slip Bonus
Both grains can be embossed for slip resistance, but the deeper texture of wood softens footfall noise—handy for open-plan offices. Stone embossing tends to be flatter, so rolling luggage glides quietly—ideal for hotel corridors.
6. Cost & Stock Reality
Both grains sit in the same price bracket; the real cost driver is emboss depth and wear-layer thickness. Stick to one grain family per project and you’ll hit MOQ faster and avoid split-inventory headaches.
7. Quick Decision Guide
- Want guests to feel at home? → Wood grain
- Want a sleek, modern statement? → Stone grain
- Can’t decide? → Lay both samples for 24 h and vote with your feet
Ready to choose? Send us your mood board and traffic level, and we’ll ship both grain samples free of charge within 48 hours.